What is permanent makeup?

The idea of swapping our morning ritual of pencilling in our eyebrows (some say they should be sisters, not twins, but ours couldn't even be called that most days) in favour of a permanent professional application is undeniably tempting.

So it’s unsurprising that ever since razor-thin eyebrows were ‘out’ and “the bushier the better” brows came ‘in’, people have been looking for a quick and long-lasting fix. You’ve likely heard of microblading, which brought cosmetic tattoos into the mainstream, but there’s more to permanent makeup than meets the eye(brow).

Alongside microblading, you can also take your pick from ombre, microshading, and eyebrow tattoos, where the ink is inserted deeper into the skin for a denser and longer-lasting result.

Eyeliner tattoos mean we never need to battle (and fail) with winged eyeliner again, and our lips can be given a wash of sheer colour with lip blushing. Meanwhile, scalp micropigmentation creates the opportunity of fuller-looking hair, and if you’re envious of your freckle-faced friends, fear not: there’s permanent makeup for that, too.